We are delighted and proud to announce we won the Retail Recharged Award in the category Mobile yesterday evening!
E-commerce sales are expected to reach 8.2% of total retail sales in the US by the end of 2016 and, 12.6% by the end of 2020.
We will be exhibiting in the Showcase area on the 14th and 15th of September at stand number 2 and pitching on the Showcase stage at 10:50!
After receiving more than 100 applications, the 2016 Paris Retail Awards’ Jury selected 28 finalists - 10 of which will be rewarded tonight during the closing ceremony.
In late 2015 we had the pleasure of being finalists at Techcrunch Disrupt, culminating in a wonderful canapé and champagne evening at St James Palace hosted by HRH Prince Andrew – a gregarious chap and a true raconteur.
The serial entrepreneurs behind YOOBIC have kept it all in the family over the course of three startup companies.
The three brothers, Fabrice, Avi, and Gilles Haiat, began their entrepreneurial journey with a maintenance service management business. Over time that evolved into their second and most successful venture, doing building management for smaller buildings, monitoring things like energy usage.
Now they’ve taken that skill for property-related work and applied it to the hundreds of millions of dollars that brands spend on marketing on the store floor. “Retail is detail,” says Fabrice Haiat.
With Yoobic, their latest business, they’re providing consumer-facing brands with an opportunity to monitor how exactly their items get displayed in everything from the corner store to the big-box grocery store.
The company estimates that brands lose roughly EUR20 billion in revenue because of poor execution of in-store marketing campaigns and promotions.
Using Yoobic, brands engage with store managers and corporate marketing teams to monitor the pricing, placement and promotions around their products.
“We believe that brand collaboration demands a new platform,” says Haiat.
The company’s suite of products includes a store database, which collects information on every store’s layout, including size, aisles and endcaps (the display space at the end of an aisle). With that information consumer brands can identify merchandising opportunities and the promotional material they can use in the store.
Once a company gets a sense of the layout and physical opportunities to market products in-store, then they can use the mobile app to ensure in-store merchandising is done correctly.
“We increase net sales for our customers by 25 percent,” said Haiat. “Today we are launching our five-day go-live program.”
Companies design a questionnaire that is distributed via the Yoobic app, along with a barcode scanner and image detection that allow users to capture live images of displays.
“The user in-store receives a notification with the guidelines of what needs to be implemented. In a few seconds, they report back to the headquarters, take pictures, and answer the questionnaire,” said Haiat. “They can chat directly with their regional manager through the chat if they need any kind of support on how to implement the guideline.”
For the last 48 hours, the Yoobic Team has been in the midst of the technological mosh pit known as TechCrunch Disrupt 2015.
If you’ve been living under an analogue rock and haven’t heard of TechCrunch, it’s the leading global voice on innovations in the tech space and TechCrunch Disrupt is their annual showcase of the latest and greatest technology companies from around the world.
Yoobic were honoured to partake in the Disrupt Battlefield competition and, even more honoured to be selected as one of only 4 finalists from over 1000 applications for 2015 (you can see the Yoobic founders in action on stagehere)
Collaboration is something we aim to to enhance between brands and retailers, and collaboration is what made this event truly exceptional for us. The entire global Yoobic team worked tirelessly to ensure the presentation and exhibition were delivered seamlessly…and the feedback from global press and those in attendance has been exceptional.
‘Retail is Detail’
This was a particularly popular phrase spoken by Avi, CTO of Yoobic which captures perfectly the level of complexity involved in striving for merchandising execution excellence.
Here at Yoobic, we can help you harness these details in real-time to achieve excellence in your POS activities and we’d be delighted to tell you how. Simply get in touch to find out how we’re helping some of Europe’s leading brands do exactly that.
And finally, what better way to round off 48 hours of intense tech chat and presentations than champagne and canapes at St James’s Palace with Prince Andrew? (Come on, we didn’t even mention Thierry Henry and Yoobic on stage at the event so we’re allowed to namedrop a little). A regal ending to a fantastic 2 days and a great way to round off 2015. Here’s to next year…
Mahalo – The Yoobic Team
The weather is getting chillier, familiar jingles are slowly taking over every commercial on TV and November is popping its head around the corner… Christmas is coming.
Topics: in-store execution