YOOBIC's Retail Blog

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eBook: Want the Perfect Customer Experience in Every Store? Fix These 3 Things

Posted on 03-May-2018 17:35:57

 

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Topics: customer experience, improving store performance

Our Top 4 Takeaways From the World Retail Congress 2018

Posted on 26-Apr-2018 17:28:59

Our time at the World Retail Congress in Madrid is sadly over, but the ideas we heard will stick with us for a long time.

Here are 4 takeaways that really stood out.

1. Brick and mortar can do better, and everyone knows it. 

There's always been an imaginary divide between stores and online. Online is supposed to be innovative and personalised, and physical stores traditionally aren't.

Times have changed. Every time another high street retailer goes under, it's a sign that the old school mentality doesn't cut it anymore. 

Not too long ago retailers who implemented augmented and virtual reality technology in their stores were hailed as the trailblazers. 

But now, it's not a question of if but when retailers realise that stores aren't just for shopping anymore. They exist to help, inspire and delight shoppers, just like online does. 

If physical stores are left behind, it's not an omni-channel shopping experience. 

2. Now is the time to understand who your future shoppers are, how their expectations are changing, and adapt your customer experience accordingly. 

Hint: your new audience is about to be Generation Z. They have an attention span of 8 seconds and lose interest, even in activities they enjoy, within 12 minutes. How is this going to change the way everyone shops? 

Gen Z also loves a good in-store experience, but that doesn't mean stores are safe. Is every store on-brand and Insta-worthy at all times? If not, you'll probably lose their attention.

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A retailer willing to adapt to what consumers want will always be relevant. Achieving this relevancy requires an understanding of who shoppers will be and what they'll want 2, 5 and 10 years from now.

This requires a hard look into the emotional side of retail: what draws shoppers into stores and what makes them feel good about buying. 

3. Change starts from within.

Retailers can jumpstart innovation by hiring employees with vastly different skillsets and mindsets than the traditional retail mentality. 

This doesn't apply to head office employees only.

That new Generation Z audience from takeaway #2? They're going to be your sales associates too. 

Retailers have a golden opportunity to listen and gain a fresh new perspective. A procedure or policy that has worked well for the last ten years might be unnecessary and slowing everyone down today.

Frontline employees know what customers are saying and can provide the nudge that's required to shake things up - but only if someone listens to them. 

These kinds of shake ups are what's needed to stay ahead of the curve. 

4. The time to implement these takeaways was yesterday.

Waren Evans, Maplin, Toys R Us, Nine West, Claire's USA... the list of retailers who didn't make it in 2018 is growing at an alarming rate. 

Sometimes it's easier short-term to decide that the status quo has always worked just fine for everyone. Retailers who continue to make this decision will be joining the list above. 

Change ruffles a few feathers. It's often difficult and risky. But doing nothing is riskier. 

The divide between "online-driven" and "store-driven" retailers is so 2017. To succeed, retailers need to figure out ASAP what it means to be customer-driven. The process is probably going to be uncomfortable. 

 Kingfisher CEO Veronique Laury had a memorable quote: "We have the choice to either be disrupted or disrupt ourselves". 

And as far as the physical store goes, the World Retail Congress was a timely reminder that this choice isn't going to make itself. 

Ready to bring your store operations into the future? We'd love to show you how we can help. 

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Topics: event

6 Stats Proving That the Physical Store Hasn't Died, but Something Else Has

Posted on 20-Apr-2018 17:30:00

"The Retail Apocalypse has claimed another victim" is a headline we've all gotten used to seeing recently.

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Topics: customer experience, 2018 trends

Here's How Car Brands Can Shift Their Dealership Customer Experience into Top Gear

Posted on 11-Apr-2018 17:09:22

Car shopping can be a drag sometimes.

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Topics: customer experience, customer success story

The Real Reason Claire's USA, Maplin and Toys R Us Went Under

Posted on 23-Mar-2018 08:00:00

What do Claire's, Maplin and Toys R Us all have in common, other than going into administration?

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Topics: customer experience, retail trends, news

How to Win at Retail: 3 Inspiring Best Practices

Posted on 16-Mar-2018 17:00:00

2018 has been a disruptive year for retailers so far - what does it take to stay ahead of the game? This week, Luca, our Chief Revenue Officer, shares 3 things winning retailers all do.

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Topics: Best practices

Beauty Advisors Are the Brand Guardians of Customer Experience

Posted on 01-Mar-2018 08:57:00

Anyone who’s ever bought foundation in the wrong shade will understand why “try before you buy” will never be irrelevant.

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Topics: customer experience, sales associate training

Video Blog - How Can You Supercharge Your Stores to Perform Better?

Posted on 28-Feb-2018 17:15:00

In this 3-part series, we will give you an answer to this critical question.

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Topics: in-store compliance, Video Blog, visibility, operational efficiency

If Shelves Could Talk: How Image Recognition Drives Sales Force Performance

Posted on 22-Feb-2018 09:00:00

Checking the fridge repeatedly when you know no snacks will appear.

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Topics: increasing retail sales

Welcome to our retail blog!

We want to use this space to share our love of retail with the world. That means you can expect articles on topics like:
- Industry news and trends
- Perfecting the in-store experience
- Best practices, tips and tricks
- Optimizing sales and boosting in-store conversions

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