Lovers of a luxurious bathing ritual owe a lot to Lush. In 1989, co-founder Mo Constantine revolutionized bath-time when she invented the bath bomb in her garden shed. Since opening the first Lush store in 1995, the ethically-focused beauty retailer has expanded to 49 countries, and most recently opened its largest ever store in Liverpool on March 15.
In an increasingly automated world, the one thing that can’t be replaced by an algorithm is real, human interaction.
Last weekend our NYC team attended BeautyConNYC, thanks to a special invite from our amazing client Pixi Beauty. It was such a privilege to feel like a beauty industry insider for the weekend - we had a blast!
With disruptive new direct-to-consumer players quickly winning over customers, traditional cosmetics retailers need to seriously shake up the way they work to stay in the game. The best way to do this is by increasing visibility into store and field operations.
Only this level of insight into what happens in-store will enable brands to maximise their efficiency and provide a consistently perfect customer experience. Here’s why it is so essential: