As we all know, the cornerstone of a successful store is a flawless customer experience. And one of the biggest contributing factors to that experience is the look and feel of the store.
Why should we bother to digitize store visits? If it ain’t broke, don’t fix it… right? Wrong.
We’ve already seen plenty of stores we know and love go under because they couldn’t keep up with what their customers wanted.
We've seen so many retailers incorporate tech into the shopping experience to remove pain points, but store operations processes have lagged behind.
Last week, we wrote about how operationally efficient grocery store teams have more time to create positive experiences for shoppers. That's what makes a retailer stand out in a fiercely competitive industry.
We see many organizations that struggle with their operational standards. It’s not that they don’t know of the problem - they do. But they don’t know how to fix it.
Regional Managers are often responsible for checking and correcting operational standards. This is where the problem is. Regional Managers have very limited time and resources but have to manage plenty of locations. The consequence is that store visits are rare.
Here at YOOBIC, we know all about those problems. We also know how to solve them. Let’s show you the 3 ways we help organizations improve compliance.
1. Visibility of what happens in the field - in real-time
This may be the biggest pain for most organizations: not knowing what happens in the field. In real-time, that is. Companies struggle to get information quickly. Often, data and information take weeks to get to HQ. What’s worse, it takes regional managers a lot of time to collect and collate all that information. That’s not very productive for anyone.
Imagine if you could have all that mission-critical data available as soon as it’s collected. Well, that is the reality of our clients. We help organizations get instant visibility of what’s happening in the field.
Last year, POPAI and Quri released a major study on the implementation of secondary displays and their impact on sales in four different channels of trade: Food, Drug, Mass and Dollar.
Let’s highlight the most alarming results:
The study shows that 41% of stores audited had the planned – properly executed – display. Besides, for 17% of stores the display was present but “drastically different than planned. 42% of stores were absolutely non compliant. How bad is that? Let’s see how compliance impact sales to answer that question.
When displays were compliantly executed, promotions received a 90% sales lift. The presence of a compliantly executed display corresponds to 21% of these 90% sales lift (when 69% of it was attributable to pricing tactics). That’s big.
Well, this is a big issue but if professionals are aware of it that can be solved in the long term you would say. The thing is…they are NOT!
Indeed, POPAI polled the participating CPGs to see the current state of their expectations around secondary display compliance and the measuring of the ROI of the display. When asked “Does your company have a desired compliance rate around displays? If so, what was the rate?” , most of them think that compliance is very high (70%+), where in reality display implementation compliance was significantly lower (58%) !
In conclusion, industry perception on compliance and reality are not the same… Professionals are not fully aware of the level of non compliance in their stores leading them to think that their situation is okay when it could be way better.
This is good food for thought!
Topics: in-store compliance