Last month, we published a blog post on the growing number of digitally native vertical brands (DNVBs) opening physical stores. This is an exciting moment for these brands, as they transition from pure-play e-commerce to the entirely different challenge of running a store network.
Lovers of a luxurious bathing ritual owe a lot to Lush. In 1989, co-founder Mo Constantine revolutionized bath-time when she invented the bath bomb in her garden shed. Since opening the first Lush store in 1995, the ethically-focused beauty retailer has expanded to 49 countries, and most recently opened its largest ever store in Liverpool on March 15.
In an increasingly automated world, the one thing that can’t be replaced by an algorithm is real, human interaction.
A couple of weeks ago we published our first concept store review on Nike’s House of Innovation in NYC. This week we’re looking to the other side of the pond with H&M’s first-of-its-kind concept store in Hammersmith, London.
Photo from Le Parisien
Last year, our CEO, Fabrice, made the leap across the pond to open an office in New York. Everyone knows the Big Apple is one of the shopping capitals of the world - but how does it compare to London? We sat down with Fabrice to hear about his experiences with US retail since becoming a New Yorker.
1. What have you learned about retail since taking YOOBIC to NYC?
Can you believe 2018 is almost over? It’s been an interesting year for retail to say the least, but now it’s time to look ahead to what 2019 might hold. Here are our predictions for the coming year, and some resolutions to help retailers stay at the top of their game - hopefully beyond January 1st.
Mobile technology has put shoppers in control of their buying journey. Checkout-free payments, personalised offers as soon as they set foot in a store...the list goes on.