Last month, we published a blog post on the growing number of digitally native vertical brands (DNVBs) opening physical stores. This is an exciting moment for these brands, as they transition from pure-play e-commerce to the entirely different challenge of running a store network.
As we all know, the cornerstone of a successful store is a flawless customer experience. And one of the biggest contributing factors to that experience is the look and feel of the store.
Considering that the physical store is supposedly dead and buried, we’re seeing an awful lot of new stores popping up - a lot of which are being opened by brands that previously only sold online.
A couple of weeks ago we published our first concept store review on Nike’s House of Innovation in NYC. This week we’re looking to the other side of the pond with H&M’s first-of-its-kind concept store in Hammersmith, London.
This week's post is written by Michael Dahan, the CEO of New Legacy - Sports Zone, a lifestyle athletic footwear and apparel chain in Maryland. He has been a retail executive in this industry for 18 years.