YOOBIC's Retail Blog

Recent Posts

The new school year is almost upon us, and you know what that means - it's time to start shopping for school supplies.

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Topics: promotions, retail trends 2019, operational excellence, in-store conversion optimization

Food waste is something we've come to accept as the status quo for grocery retailers. No one wants to eat expired food, so it gets tossed. But times are changing.

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Topics: Grocery Retail, expiration date tracking

 

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Topics: retail sales training

The humble store associate does not get enough credit. Anyone who has ever worked in retail will tell you that it’s no easy ride. Shifts are long, hours can be unpredictable, the pay isn’t great, you’re on your feet all day… and don’t even get us started on rude customers. At best, you get bored; at worst, jaded.

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Topics: sales associate training, Best practices, improving store performance

Chocolate and peanut butter. Wine and cheese. Online and offline?

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Topics: conversion rate, in-store conversion optimization

Did you know that one garbage truck of textiles is landfilled or incarcerated every second? Or that the fashion industry produces a higher percentage of global wastewater and carbon emissions than all international flights and maritime shipping?

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Topics: customer behaviour, Best practices, store operations, Fashion Retail, sustainability

If stores are an untapped goldmine of data waiting to be found, store visits and audits are how retailers strike gold.

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Topics: retail store visits

Whether you’re having a cookout, picnic, block party or heading off on vacation, 86% of Americans are planning on celebrating Independence Day this year.

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Topics: in-store excellence, improving store performance, operational efficiency, in-store execution strategy

What would you say is the difference between an ok shopping experience, and a great one? More often than not, it comes down to the sales associates.

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Topics: customer experience, sales associate training, Best practices, in-store execution, improving store performance, conversion rate, YOOBIC Boost

Last month, we published a blog post on the growing number of digitally native vertical brands (DNVBs) opening physical stores. This is an exciting moment for these brands, as they transition from pure-play e-commerce to the entirely different challenge of running a store network.

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Topics: customer experience, in-store excellence, improving store performance, omnichannel, visual merchandising, retail store visits, operational efficiency

As we all know, the cornerstone of a successful store is a flawless customer experience. And one of the biggest contributing factors to that experience is the look and feel of the store.

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Topics: in-store compliance, in-store execution, conversion rate, store operations, visual merchandising, compliance, in-store execution strategy

Less than half of consumers trust car manufacturers and dealerships to do business fairly. That's lower than in any other industry.

Short on time? Watch the video summary blog here! 

3_WAYS_SITE_VISITS_TAKE_CUSTOM
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Topics: site audit, automotive

Lovers of a luxurious bathing ritual owe a lot to Lush. In 1989, co-founder Mo Constantine revolutionized bath-time when she invented the bath bomb in her garden shed. Since opening the first Lush store in 1995, the ethically-focused beauty retailer has expanded to 49 countries, and most recently opened its largest ever store in Liverpool on March 15.

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Topics: retail trends, in-store excellence, in-store execution, beauty retail, retail trends 2019, store review

In an increasingly automated world, the one thing that can’t be replaced by an algorithm is real, human interaction.

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Topics: sales associate training, in-store excellence, improving store performance, beauty retail, operational excellence, YOOBIC Boost

There are approximately 3.22 million retail sales associates working in the US. Most of us, at one time or another, will have worked in a store, perhaps part-time as a student.

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Topics: sales associate training, Best practices, store operations, YOOBIC Boost

Considering that the physical store is supposedly dead and buried, we’re seeing an awful lot of new stores popping up - a lot of which are being opened by brands that previously only sold online.

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Topics: In-Store Technology, in-store execution, improving store performance, visual merchandising, retail trends 2019

This week's blog post was written by Michael Dahan, President of Retail Answers. He has been a retail executive in the athletic footwear industry for 18 years.

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Topics: in-store execution, sports brands, athletic footwear

 

What qualities make a retailer successful? In 2019, it's gotten pretty difficult to pin down.

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This post was originally published June 13 2018 and has been updated for relevance and clarity. 

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Topics: in-store execution, in-store execution strategy

There's nothing quite as panic-inducing as the prospect of having your restaurant audited. Sure, being written up by an auditor and having your manager find out about it is embarrassing enough, but the possibility of the whole restaurant closing down is worse.

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Topics: audits, restaurants, fast food audit, restaurant audit, health & safety audit, food safety audit, site audit

Last weekend our NYC team attended BeautyConNYC, thanks to a special invite from our amazing client Pixi Beauty. It was such a privilege to feel like a beauty industry insider for the weekend - we had a blast! 

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Topics: Events, beauty retail, BeautyConNYC 2019

Store operational efficiency might not be the most exciting phrase in the retail world.

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Topics: operational efficiency, operational excellence

A couple of weeks ago we published our first concept store review on Nike’s House of Innovation in NYC. This week we’re looking to the other side of the pond with H&M’s first-of-its-kind concept store in Hammersmith, London.

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Topics: retail trends, in-store excellence, in-store execution, UK, visual merchandising, retail trends 2019, innovation

Over 8,000 people attended Shoptalk last week in Las Vegas and this year the YOOBIC team was amongst them, with our CEO, Fabrice, giving a talk about how physical retail is far from dead - it’s thriving! 

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Topics: USA, Shoptalk 2019

Concept stores are cropping up all over the place right now, but with each store claiming to offer an entirely unique experience, do they all live up to the hype?

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Topics: customer experience, in-store execution, sports brands, USA, New York, innovation

 

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Topics: customer experience, in-store execution, store operations, Toy Retail

Photo from Le Parisien

Last year, our CEO, Fabrice, made the leap across the pond to open an office in New York. Everyone knows the Big Apple is one of the shopping capitals of the world - but how does it compare to London? We sat down with Fabrice to hear about his experiences with US retail since becoming a New Yorker. 

1. What have you learned about retail since taking YOOBIC to NYC?

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Topics: customer experience, sales associate training, in-store excellence, USA

This week's post is written by Michael Dahan, the CEO of New Legacy - Sports Zone, a lifestyle athletic footwear and apparel chain in Maryland. He has been a retail executive in this industry for 18 years, and we’re thrilled to be collaborating with him here at YOOBIC.

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Topics: sales associate training

Despite declining consumer confidence and the ever-looming threat of the supposed “retail apocalypse”, luxury brands seem to be doing better than ever. In fact, according to the Bain Luxury Study, the global luxury market grew 5% to €1.2 trillion in 2017. However, retail as a whole is changing rapidly, and for luxury brands to thrive, they will inevitably have to adapt to this evolving market in order to stay at the top of the ladder.

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Topics: in-store execution, Luxury Retail

We interviewed 4 experienced retail executives about the biggest developments of 2018, the toughest challenges ahead, and one technology they think will be the biggest game-changer. Here are their thoughts! 

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Topics: customer experience, retail trends 2019, operational efficiency, retail predictions 2019

Earlier this month, our US team were excited to attend NRF’s Big Show in New York. There were so many innovative ideas being shared by industry experts from all parts of the retail sector, and it's given us high hopes for 2019. After all, we know that retail isn't dead - boring retail is!

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Topics: NRF 2019, retail trends 2019

The YOOBIC London team was thrilled to host our 8th Retail Innovation Breakfast at Covent Garden's Hospital Club yesterday.

We had our fill of coffee, croissants and thoughts on retail from our two incredible speakers: Michaela Michaelides of Yankee Candle (our amazing client) and Gordon Bullock of GRJB consulting.

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Topics: customer success story, In-Store Technology, in-store execution, store visits, improving store performance, store operations, retail trends 2019, operational efficiency

2019 has arrived! We've made our resolutions, taken down the Christmas decorations, and are now wondering how to get through the mountain of leftover chocolate without straying from our New Year health kick.

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Topics: New Year, Best of 2018

This post was originally published February 2nd 2018

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Topics: retail operations, store visits, retail store visits

Retail employees are the unsung heroes of Christmas.

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Topics: sales associate training, visibility, store operations, Christmas 2018

Can you believe 2018 is almost over? It’s been an interesting year for retail to say the least, but now it’s time to look ahead to what 2019 might hold. Here are our predictions for the coming year, and some resolutions to help retailers stay at the top of their game - hopefully beyond January 1st.

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Topics: in-store excellence, retail trends 2019, New Year

Who doesn’t love duty free shopping? Once we’ve made it through the hell of check-in and security, airport shopping is a luxurious pre-holiday treat, a haven of tax-free fragrances and giant Toblerones.

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Topics: customer experience, in-store execution, travel retail

After opening our New York office just a few months ago, our team is already warming up (just kidding) to their first NYC winter and they're thrilled to be attending NRF's Big Show from January 13th - 15th.

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Topics: news, NRF 2019

With disruptive new direct-to-consumer players quickly winning over customers, traditional cosmetics retailers need to seriously shake up the way they work to stay in the game. The best way to do this is by increasing visibility into store and field operations.

yoobic-promo-video-watch

Only this level of insight into what happens in-store will enable brands to maximise their efficiency and provide a consistently perfect customer experience. Here’s why it is so essential:

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Topics: store operations, beauty retail

We’ve heard countless times that e-commerce is going to be the death of brick-and-mortar retail, and now it seems that not even Black Friday is safe, with Cyber Monday hot on its heels.

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Topics: Black Friday 2018, Cyber Monday 2018

This article was originally posted in November 2018 and updated in March 2019

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Topics: in-store excellence, beauty retail

This week's post is written by Michael Dahanthe CEO of New Legacy - Sports Zone, a lifestyle athletic footwear and apparel chain in Maryland. He has been a retail executive in this industry for 18 years.

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Topics: customer experience, store operations, sports brands, visual merchandising, athletic footwear

Athletic footwear retail is having a major moment. The rise of the athletic wear trend has bolstered profits over the past few years, with demand increasing by 16% last year to $9.6bn in sales.

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Topics: improving store performance, sports brands

 Ah, Black Friday. It’s still over a month away, and you’re probably already sick of hearing about it. We even did a blog about it just last week!

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Topics: in-store execution, improving store performance, Black Friday 2018

 

Black Friday. Two words that can strike both excitement and fear into the hearts of shoppers and store associates alike.

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Topics: in-store execution, improving store performance, Black Friday 2018

Why should we bother to digitize store visits? If it ain’t broke, don’t fix it… right? Wrong.

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Topics: customer experience, in-store compliance, retail tech, store visits, store operations, digital store visit tool

On September 12-13, leading retail experts came together for this year’s Tech. Awards in conjunction with Retail Week. As well as celebrating the cream of the crop in retail tech innovation, this two-day event was an opportunity to discuss the biggest issues facing the industry today.

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Topics: news, Events, Tech. 2018

Black Friday works a little differently in the US than it does here in the UK:

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Topics: customer experience, store operations, Black Friday 2018, omnichannel, promotions

In football, retail and even going on a diet, strategy without execution is a promise without a result.

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Topics: customer experience, in-store execution, store operations

This article was originally posted in August 2018 and was updated in August 2019. 

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Topics: store operations, operational efficiency

This article was originally posted in August 2018 and was updated in July 2019.

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Topics: increasing retail sales, in-store execution, improving store performance, increasing basket size

By Vandna, Marketing Intern

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Topics: customer experience, sales associate training, increasing retail sales, retail, UK

In this 2 part series we'll investigate how retailers can bolster sales, even when foot traffic is down, by focusing on two key store performance indicators. This week we'll cover conversion rate. 

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Topics: improving store performance, conversion rate, increase conversion rate, UK

Back-to-school is a lot like a second Christmas in the middle of the year, except without presents and chocolate.

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Topics: in-store execution, back-to-school

Poorly performing stores are quite the conundrum for retailers these days.

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Topics: retail operations, increasing retail sales, in-store compliance, in-store excellence, in-store execution, store visits, improving store performance

Deciding on a retail execution strategy, and choosing the right retail execution solution for your store, regional and HQ teams can seem pretty daunting.

Not sure where to start with your in-store execution strategy? Here are 3 core components every in-store execution strategy should have.
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Topics: customer experience, in-store execution

We’ve all heard of the recent store closures of our trusted retailers like M&S, Mothercare, New Look and House of Fraser.

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Topics: customer experience, retail, In-Store Technology, retail tech, AI

Customer centricity in retail means providing an unbeatable customer experience. This is how retailers provide value.

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Topics: customer experience, customer behaviour, in-store execution

Mobile technology has put shoppers in control of their buying journey. Checkout-free payments, personalised offers as soon as they set foot in a store...the list goes on. 

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Topics: in-store excellence, in-store execution, In-Store Technology

While convenience and personalisation used to be reasons to shop online, they’re now reasons to shop in-store, too. Retailers have implemented technologies to bring these benefits into stores, blurring the lines between online and offline.

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Topics: customer experience, In-Store Technology, retail tech, improving store performance

Here at YOOBIC, we talk about in-store experiences a lot. 

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Topics: customer experience, sales associate training, in-store execution

This article was originally posted in May 2018, and was updated in July 2019. 

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Topics: in-store compliance, Grocery Retail, Brand Agreements, operational efficiency, operational excellence

This article was originally posted in May 2018, and was updated in July 2019. 

If you've ever lived in a big city and picked up dinner from a supermarket after a long day of work, you've experienced the new reality of grocery retail. 

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Topics: Grocery Retail, in-store execution, improving store performance, store operations, operational excellence

 

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Topics: customer experience, improving store performance

Our time at the World Retail Congress in Madrid is sadly over, but the ideas we heard will stick with us for a long time.

Here are 4 takeaways that really stood out.

1. Brick and mortar can do better, and everyone knows it. 

There's always been an imaginary divide between stores and online. Online is supposed to be innovative and personalised, and physical stores traditionally aren't.

Times have changed. Every time another high street retailer goes under, it's a sign that the old school mentality doesn't cut it anymore. 

Not too long ago retailers who implemented augmented and virtual reality technology in their stores were hailed as the trailblazers. 

But now, it's not a question of if but when retailers realise that stores aren't just for shopping anymore. They exist to help, inspire and delight shoppers, just like online does. 

If physical stores are left behind, it's not an omni-channel shopping experience. 

2. Now is the time to understand who your future shoppers are, how their expectations are changing, and adapt your customer experience accordingly. 

Hint: your new audience is about to be Generation Z. They have an attention span of 8 seconds and lose interest, even in activities they enjoy, within 12 minutes. How is this going to change the way everyone shops? 

Gen Z also loves a good in-store experience, but that doesn't mean stores are safe. Is every store on-brand and Insta-worthy at all times? If not, you'll probably lose their attention.

Click me

A retailer willing to adapt to what consumers want will always be relevant. Achieving this relevancy requires an understanding of who shoppers will be and what they'll want 2, 5 and 10 years from now.

This requires a hard look into the emotional side of retail: what draws shoppers into stores and what makes them feel good about buying. 

3. Change starts from within.

Retailers can jumpstart innovation by hiring employees with vastly different skillsets and mindsets than the traditional retail mentality. 

This doesn't apply to head office employees only.

That new Generation Z audience from takeaway #2? They're going to be your sales associates too. 

Retailers have a golden opportunity to listen and gain a fresh new perspective. A procedure or policy that has worked well for the last ten years might be unnecessary and slowing everyone down today.

Frontline employees know what customers are saying and can provide the nudge that's required to shake things up - but only if someone listens to them. 

These kinds of shake ups are what's needed to stay ahead of the curve. 

4. The time to implement these takeaways was yesterday.

Waren Evans, Maplin, Toys R Us, Nine West, Claire's USA... the list of retailers who didn't make it in 2018 is growing at an alarming rate. 

Sometimes it's easier short-term to decide that the status quo has always worked just fine for everyone. Retailers who continue to make this decision will be joining the list above. 

Change ruffles a few feathers. It's often difficult and risky. But doing nothing is riskier. 

The divide between "online-driven" and "store-driven" retailers is so 2017. To succeed, retailers need to figure out ASAP what it means to be customer-driven. The process is probably going to be uncomfortable. 

 Kingfisher CEO Veronique Laury had a memorable quote: "We have the choice to either be disrupted or disrupt ourselves". 

And as far as the physical store goes, the World Retail Congress was a timely reminder that this choice isn't going to make itself. 

Ready to bring your store operations into the future? We'd love to show you how we can help. 

Blog Post Demo CTA

 

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Topics: event

"The Retail Apocalypse has claimed another victim" is a headline we've all gotten used to seeing recently.

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Topics: customer experience, customer behaviour, retail trends, omnichannel, retail trends 2019

Car shopping can be a drag sometimes.

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Topics: customer experience, customer success story, automotive

What do Claire's, Maplin and Toys R Us all have in common, other than going into administration?

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Topics: customer experience, retail trends, news

2018 has been a disruptive year for retailers so far - what does it take to stay ahead of the game? This week, Luca, our Chief Revenue Officer, shares 3 things winning retailers all do.

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Topics: Best practices

Anyone who’s ever bought foundation in the wrong shade will understand why “try before you buy” will never be irrelevant.

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Topics: customer experience, sales associate training

In this 3-part series, we will give you an answer to this critical question.

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Topics: in-store compliance, Video Blog, visibility, operational efficiency

Checking the fridge repeatedly when you know no snacks will appear.

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Topics: increasing retail sales

Store audits might not sound like the most thrilling and riveting parts of the retail world, but they're crucial for a high quality customer experience. 

And whether you call them store audits or store visits, the procedures most retailers use for them are far from ideal. 

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Topics: retail operations, store visits, retail store visits

The woes of brick and mortar retailers struggling to adapt to a changing consumer landscape are all over the news. But what about the brands who stock their shelves?

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Topics: customer experience, retail operations

The results are in. UK shoppers spent £1 billion more on groceries in the 12 weeks before Christmas than they did in 2016. They also bought over 47 million bottles of gin (coincidence?), setting a new record for the year.

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Topics: grocery, 2018 trends, improving store performance

Last month, consumer confidence in the UK dropped to -13, which is the lowest level since December 2013.

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Topics: retail trends, increase conversion rate

If you’ve found yourself in a clothing shop at any point this December, you’re familiar with the typical customer experience in the fashion industry.

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Topics: customer experience, 2018 trends

Retailers worldwide are biting their nails as 2018 draws closer. Lower rates of consumer confidence, the fallout from Brexit and the ominous shadow of Amazon make it a nerve-wracking time for any retailer wanting to keep happy shoppers coming into their stores.

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The Christmas period is always a crucial time for retail as sales volume tends to rise. The regular news about the situation of retail, with headlines of bankruptcy filings, store closures and footfall dropping makes the holiday season even more important for retailers as they are expecting a lot from the golden quarter.

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This article was originally published in November 2017 and updated in July 2019. 

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Topics: in-store compliance, in-store execution, store operations, compliance, audits

This article was originally published in November 2017, and was updated in July 2019. 

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Topics: customer experience, in-store execution

This article was originally published in 2017, and was updated on June 6 2019. 

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Before you start reading this post, I want you to think...

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We’ve been talking a lot about the Millennials and it’s probably the most ever studied generation. But now it’s time to focus on who’s coming next: the Generation Z comprised of people born after 2001. Yeah, it makes you realize how old you are… But despite being a bit depressing, retailers seriously need to start thinking about how they will please this new generation as they are expected to reach 2.6 billion by 2020 (1). Yes, there are a lot of them, and this huge new buying group is extremely important to retailers as it has access to $44 billion in buying power (1).

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The Golden Award in the category « Best B2B Innovations »

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We are very pleased to announce that we have been selected by Carrefour Group to be part of their Food & Retail Lab at VivaTechnology 2017, which will take place in Paris from June 15th to June 17th in Porte de Versailles.

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Retail’s Big Show, the NRF’s annual meeting about retail, took place in New-York during the last 3 days. The event brought together around 35,000 attendees, and below are the things that stood out us the most:

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Even if statistics announced a 17% growth for e-commerce in 2016 against only 2.8% for retail stores, we are far from the inevitable disappearance of physical stores some people tend to predict. Here are 5 reasons why this prediction is far from reality:

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Stores’ digital transformation is not only about digitizing customer experience but also processes and internal tools.

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Topics: customer success story

Omnipresent e-commerce? Deserted shops? We are far from it. In fact, 90% of all purchases are still made in-store and a majority of consumers resort to web-to-store.

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We are delighted and proud to announce we won the Retail Recharged Award in the category Mobile yesterday evening!

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E-commerce sales are expected to reach 8.2% of total retail sales in the US by the end of 2016 and, 12.6% by the end of 2020.

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We will be exhibiting in the Showcase area on the 14th and 15th of September at stand number 2 and pitching on the Showcase stage at 10:50!

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Topics: Events

After receiving more than 100 applications, the 2016 Paris Retail Awards’ Jury selected 28 finalists - 10 of which will be rewarded tonight during the closing ceremony.

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Topics: Award, Events

In late 2015 we had the pleasure of being finalists at Techcrunch Disrupt, culminating in a wonderful canapé and champagne evening at St James Palace hosted by HRH Prince Andrew – a gregarious chap and a true raconteur.

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We are very proud to announce that we won the Accenture Consumer Innovation Award last night at the Millennial 20/20 Summit in the category Get ME in the Store Spending More!

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The serial entrepreneurs behind YOOBIC have kept it all in the family over the course of three startup companies.

The three brothers, Fabrice, Avi, and Gilles Haiat, began their entrepreneurial journey with a maintenance service management business. Over time that evolved into their second and most successful venture, doing building management for smaller buildings, monitoring things like energy usage.

Now they’ve taken that skill for property-related work and applied it to the hundreds of millions of dollars that brands spend on marketing on the store floor. “Retail is detail,” says Fabrice Haiat.

With Yoobic, their latest business, they’re providing consumer-facing brands with an opportunity to monitor how exactly their items get displayed in everything from the corner store to the big-box grocery store.

The company estimates that brands lose roughly EUR20 billion in revenue because of poor execution of in-store marketing campaigns and promotions.

Using Yoobic, brands engage with store managers and corporate marketing teams to monitor the pricing, placement and promotions around their products.

“We believe that brand collaboration demands a new platform,” says Haiat.

The company’s suite of products includes a store database, which collects information on every store’s layout, including size, aisles and endcaps (the display space at the end of an aisle). With that information consumer brands can identify merchandising opportunities and the promotional material they can use in the store.

Once a company gets a sense of the layout and physical opportunities to market products in-store, then they can use the mobile app to ensure in-store merchandising is done correctly.

“We increase net sales for our customers by 25 percent,” said Haiat. “Today we are launching our five-day go-live program.”

Companies design a questionnaire that is distributed via the Yoobic app, along with a barcode scanner and image detection that allow users to capture live images of displays.

“The user in-store receives a notification with the guidelines of what needs to be implemented. In a few seconds, they report back to the headquarters, take pictures, and answer the questionnaire,” said Haiat. “They can chat directly with their regional manager through the chat if they need any kind of support on how to implement the guideline.”

Written by   

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For the last 48 hours, the Yoobic Team has been in the midst of the technological mosh pit known as TechCrunch Disrupt 2015.

If you’ve been living under an analogue rock and haven’t heard of TechCrunch, it’s the leading global voice on innovations in the tech space and TechCrunch Disrupt is their annual showcase of the latest and greatest technology companies from around the world.

Yoobic were honoured to partake in the Disrupt Battlefield competition and, even more honoured to be selected as one of only 4 finalists from over 1000 applications for 2015 (you can see the Yoobic founders in action on stagehere)

Collaboration is something we aim to to enhance between brands and retailers, and collaboration is what made this event truly exceptional for us. The entire global Yoobic team worked tirelessly to ensure the presentation and exhibition were delivered seamlessly…and the feedback from global press and those in attendance has been exceptional.

‘Retail is Detail’
This was a particularly popular phrase spoken by Avi, CTO of Yoobic which captures perfectly the level of complexity involved in striving for merchandising execution excellence.
Here at Yoobic, we can help you harness these details in real-time to achieve excellence in your POS activities and we’d be delighted to tell you how. Simply get in touch to find out how we’re helping some of Europe’s leading brands do exactly that.

And finally, what better way to round off 48 hours of intense tech chat and presentations than champagne and canapes at St James’s Palace with Prince Andrew? (Come on, we didn’t even mention Thierry Henry and Yoobic on stage at the event so we’re allowed to namedrop a little). A regal ending to a fantastic 2 days and a great way to round off 2015. Here’s to next year…

Mahalo – The Yoobic Team

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The weather is getting chillier, familiar jingles are slowly taking over every commercial on TV and November is popping its head around the corner… Christmas is coming.

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Topics: in-store execution

New technologies are bringing about new ways to link and communicate with people all over the planet… They are also changing how we work and collaborate.

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This summer, Nielsen published an alarming study on grocery trade promotions.

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Last year, POPAI and Quri released a major study on the implementation of secondary displays and their impact on sales in four different channels of trade: Food, Drug, Mass and Dollar.

Let’s highlight the most alarming results:

The study shows that 41% of stores audited had the planned – properly executed – display. Besides, for 17% of stores the display was present but “drastically different than planned. 42% of stores were absolutely non compliant. How bad is that? Let’s see how compliance impact sales to answer that question.

When displays were compliantly executed, promotions received a 90% sales lift. The presence of a compliantly executed display corresponds to 21% of these 90% sales lift (when 69% of it was attributable to pricing tactics). That’s big.

Well, this is a big issue but if professionals are aware of it that can be solved in the long term you would say. The thing is…they are NOT!

Indeed, POPAI polled the participating CPGs to see the current state of their expectations around secondary display compliance and the measuring of the ROI of the display. When asked “Does your company have a desired compliance rate around displays? If so, what was the rate?” , most of them think that compliance is very high (70%+), where in reality display implementation compliance was significantly lower (58%) !

In conclusion, industry perception on compliance and reality are not the same… Professionals are not fully aware of the level of non compliance in their stores leading them to think that their situation is okay when it could be way better.

This is good food for thought!

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Topics: in-store compliance

Welcome to our retail blog!

We want to use this space to share our love of retail with the world. That means you can expect articles on topics like:
- Industry news and trends
- Perfecting the in-store experience
- Best practices, tips and tricks
- Optimizing sales and boosting in-store conversions

Happy reading!

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