"The Retail Apocalypse has claimed another victim" is a headline we've all gotten used to seeing recently.
Anyone who’s ever bought foundation in the wrong shade will understand why “try before you buy” will never be irrelevant.
The woes of brick and mortar retailers struggling to adapt to a changing consumer landscape are all over the news. But what about the brands who stock their shelves?
If you’ve found yourself in a clothing shop at any point this December, you’re familiar with the typical customer experience in the fashion industry.
Topics: customer experience