Jack-o’-lanterns at the ready, folks: the spookiest day of the year is on its way.
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Topics: In-store customer experience, in-store compliance, Retail news & trends, In-store conversion optimization
Fitness is now big business. According to the IHRSA, the global health club market is worth a colossal $87.2 billion, with 71.5 million customers in the United States alone.
Topics: retail operations, in-store compliance, Store visits & audits, gym
As we all know, the cornerstone of a successful store is a flawless customer experience. And one of the biggest contributing factors to that experience is the look and feel of the store.
Topics: retail operations, in-store compliance, In-store conversion optimization
Why should we bother to digitize store visits? If it ain’t broke, don’t fix it… right? Wrong.
Topics: In-store customer experience, retail operations, in-store compliance, Store visits & audits
Poorly performing stores are quite the conundrum for retailers these days.
Topics: retail operations, in-store compliance, Store visits & audits, In-store conversion optimization
This article was originally posted in May 2018, and was updated in July 2019.
Topics: retail operations, in-store compliance, Grocery Retail
In this 3-part series, we will give you an answer to this critical question.
Topics: retail operations, in-store compliance, In-store conversion optimization
This article was originally published in November 2017 and updated in July 2019.
Topics: retail operations, in-store compliance, Store visits & audits
Last year, POPAI and Quri released a major study on the implementation of secondary displays and their impact on sales in four different channels of trade: Food, Drug, Mass and Dollar.
Let’s highlight the most alarming results:
The study shows that 41% of stores audited had the planned – properly executed – display. Besides, for 17% of stores the display was present but “drastically different than planned. 42% of stores were absolutely non compliant. How bad is that? Let’s see how compliance impact sales to answer that question.
When displays were compliantly executed, promotions received a 90% sales lift. The presence of a compliantly executed display corresponds to 21% of these 90% sales lift (when 69% of it was attributable to pricing tactics). That’s big.
Well, this is a big issue but if professionals are aware of it that can be solved in the long term you would say. The thing is…they are NOT!
Indeed, POPAI polled the participating CPGs to see the current state of their expectations around secondary display compliance and the measuring of the ROI of the display. When asked “Does your company have a desired compliance rate around displays? If so, what was the rate?” , most of them think that compliance is very high (70%+), where in reality display implementation compliance was significantly lower (58%) !
In conclusion, industry perception on compliance and reality are not the same… Professionals are not fully aware of the level of non compliance in their stores leading them to think that their situation is okay when it could be way better.
This is good food for thought!
Topics: in-store compliance
