If stores are an untapped goldmine of data waiting to be found, store visits and audits are how retailers strike gold.
Topics: retail store visits
Last month, we published a blog post on the growing number of digitally native vertical brands (DNVBs) opening physical stores. This is an exciting moment for these brands, as they transition from pure-play e-commerce to the entirely different challenge of running a store network.
Store audits might not sound like the most thrilling and riveting parts of the retail world, but they're crucial for a high quality customer experience.
And whether you call them store audits or store visits, the procedures most retailers use for them are far from ideal.