What would you say is the difference between an ok shopping experience, and a great one? More often than not, it comes down to the sales associates.
In an increasingly automated world, the one thing that can’t be replaced by an algorithm is real, human interaction.
There are approximately 3.22 million retail sales associates working in the US. Most of us, at one time or another, will have worked in a store, perhaps part-time as a student.
Photo from Le Parisien
Last year, our CEO, Fabrice, made the leap across the pond to open an office in New York. Everyone knows the Big Apple is one of the shopping capitals of the world - but how does it compare to London? We sat down with Fabrice to hear about his experiences with US retail since becoming a New Yorker.
1. What have you learned about retail since taking YOOBIC to NYC?
This week's post is written by Michael Dahan, the CEO of New Legacy - Sports Zone, a lifestyle athletic footwear and apparel chain in Maryland. He has been a retail executive in this industry for 18 years, and we’re thrilled to be collaborating with him here at YOOBIC.
Topics: sales associate training
Anyone who’s ever bought foundation in the wrong shade will understand why “try before you buy” will never be irrelevant.