Car shopping can be a drag sometimes.
Anyone who’s ever bought foundation in the wrong shade will understand why “try before you buy” will never be irrelevant.
The woes of brick and mortar retailers struggling to adapt to a changing consumer landscape are all over the news. But what about the brands who stock their shelves?
If you’ve found yourself in a clothing shop at any point this December, you’re familiar with the typical customer experience in the fashion industry.
The growth of digital and mobile technologies has changed the way consumers interact with retailers. Retailers are working hard to provide the unique and seamless in-store experience consumers are expecting from them as it can be a powerful differentiator. However, one thing that often restrains retailer’s efforts is poor in-store execution.