We've all been there: we've put off studying for that important exam for far too long and now, the night before, it's time to cram. Hours and hours later, we finally feel like we've covered lost ground... only to find the next day that we can barely remember anything!
If you can relate to that scenario, then you're not alone. In fact, research has shown that spaced learning is more effective than one or two intense cram sessions for some 90% of learnings. This applies to school and to the corporate and retail worlds as well.
Enter microlearning. This employee training strategy helps avoid many of the pitfalls of traditional retail training, and allows employees to more effectively retain and apply information. In this post, we'll explore microlearning, how it works, and why every retailer needs to apply it to their retail sales training.
Short on time? Watch this video summary instead:
Microlearning can be defined as "bite-sized" or "snack-sized" training because the content is delivered to employees in small, easily-digestible segments that usually take no more than a few minutes to complete. In addition, microlearning content is often formatted for tablets, smartphones, and other mobile devices, and thus allows employees to learn in a more personalized environment than your typical retail training classroom.
As an example, a retailer that wants to train employees on proper stocking procedures could deliver several pieces of micro content over a period of one or two weeks. These snack-sized learning sessions could include information on:
Taken together, these microlearning sessions would form a full module dedicated to stocking.
Microlearning boasts several advantages over traditional retail training. And let's face it, traditional retail training doesn't have a whole lot going for it. If you've ever had to endure one of those hour-long training videos in a dimly-lit room at the back of the store, then you know exactly what we're talking about.
While we could spend a ton of time talking about all the benefits that a well-designed microlearning approach can yield, let's just focus on a few key areas:
By promoting an adaptable, individualized approach to retail training, microlearning can empower your employees to give their best every day. Instead of compelling them to sit in a room and endure an unpleasant "cram session," you'll encourage them to learn at their own pace, and to cultivate practical skills that they can apply on the job day after day.
YOOBIC Boost is a gamified training solution which helps motivate your teams with targeted microlearning and evaluates their performance and progress. Find out more here.